This structure was set to be 10ft tall with (4) 4 ft wide panels. It would stand in the middle of the 20ftx20ft booth. It would also have a moving circular part at the top. Taking those factors into account, I set to keep a simple but effective design. Featuring the company’s logos at the top and key marketing phrases on the towers themselves. It looked great! (p.s. All the booth displays I designed also). It really helps to work with a team that is decisive. The management may not always be able to tell you how exactly to make it look – but can quickly make decisions on what they like and don’t. This helps tremendously!